Finding Ways to Market Yourself As a New Insurance Agent

June 10th, 2010

Starting brand new at any career can be an intimidating adventure. This is particularly true if you are beginning a new career in a sales field such as with insurance. How to find new leads and then convert them into clients is the process that an experienced and successful agent has learned how to do but every new agent is still endeavoring to figure out. But before you can begin to convert leads to sales, it is important to first successfully find those leads. Here I will discuss three ways that any new or even an experienced insurance agent can go about marketing themselves and finding new people to quote and sell a new policy to.

1. Cold Calling. Let’s just come right out and admit it, nobody really loves cold calling. It takes a lot of patience, a lot of determination and fortitude, as well as a tough mentality to be able to make enough calls to find people that want to purchase insurance from you. The beauty of cold calling is that it is a numbers game. Everyone in the U.S. legally must have their automobile insured. The key is finding them, even if it takes call after call. History and testimony from those who have been successful with this show that with cold calling, patience does in fact eventually pay off. So if you are fresh out of ideas to market yourself, or just don’t have the money to do anything else, good old-fashioned cold calling can help you to jump start your sales.

2. Create a website. I am actually shocked at how many insurance agents do not yet have a website set-up for themselves. Having a website can do many things for your agency and career. First of all, it offers great branding. You can customize your website in a way that helps clients or potential clients to know what you can offer them as an agent, as well as what insurance specials you may be currently running or about to run. In addition to this, doing some simple SEO (Search Engine Optimization) can help you to rank in search engines which in turn can help you to generate new clients who may come and visit your site.

3. Referrals, referrals, and more referrals. In interviewing an experienced agent once, I posed the question of how he gets most of his clients. He responded that by taking care of his current clients and offering them great personalized service, that he would often get referrals from these clients in the form of family and friends. What is great about receiving referrals is that not only did you not have to cold call and convince them to listen to you to get a quote, but by being referred over to you by someone that they trust, you will automatically have some level of trust with them making and they will be more likely to buy from you.

Hopefully these ideas can get you started on marketing yourself. Don’t forget that in the insurance industry, it is truly your attitude which can determine how successful you become.

Christian B. Smith is a Farmers Insurance agent who runs and maintains a website, myutahinsurance.com, to keep people up to date with what is happening in the insurance world. If you are looking for good Utah auto insurance, or for cheap Utah homeowners insurance, be sure to check out my website and give me a call.

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How Can You Compare Cheap Car Insurance Rates?

June 10th, 2010

How can you compare cheap car insurance rates and find a policy that’s right for you? For starters, understand that all of the car insurance quotes that you find online are not strict or contractually obligated offers. Usually what happens is that you enter in basic demographic information. This might include your age, your recent driving history, your zip code, and perhaps an estimate as to how many years you have been driving. These quotes will be returned to you in about 30 minutes or less.

These quotes are definitely negotiable and provide you with a customized quote based only on the submitted information. The actual quote that will be contractually obligated will come later, after you speak with an insurance agent. When trying to compare cheap car insurance rates, remember that nothing is final at this stage. It is true to some extent-a lot of factors that determine car insurance premiums are out of your hands.

Some of these factors include non-controllable circumstances, like your age and gender. Though a person’s occupation and residence are controllable factors, we scarcely hear of anyone leaving town or changing careers just to get a good deal on auto insurance. On the other hand, it is not very unheard of for a driver to change vehicles just to avoid high insurance rates. When you compare cheap car insurance rates type in your vehicle model for a rough estimate, or look up the Blue Book value for an idea on the car‘s market value.

Think about this scenario: you can choose to drive around in a 2010 Mitsubishi and pay a couple of hundred a month or you could buy a 91 Volvo at a used car lot and eliminate your full coverage policy altogether. Cheaper cars are usually not worth a year’s worth of full coverage premiums. It is just as well that you eliminate collision coverage and pay for repairs yourself!

When you compare cheap car insurance rates, be sure to be proactive and energetic in your search. Call a variety of insurance providers. Get quotes from several companies in your area. Often times, motorists have to leave one insurance company and sign up with another just to get a discount. If you are with a company for 10 years without any claims on your record, then you deserve a discount! If you have to make the switch to a company that appreciates this consistency then so be it!

CarInsuranceQuote.net provides you the latest information and auto insurance quotes on the web. If you’re looking for discount car insurance or the cheapest car insurance, visit CarInsuranceQuote.net today. We take all of the guesswork out of shopping for auto insurance.

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